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Toyota Builds Rock Wall in Times Square

If you know the Toyota brand, you know that it likes to get outside the box a little and do things differently than other auto manufacturers. Take its most recent endeavor: erecting a climbing wall in the center of Times Square, NYC.

The 120-foot wall was built and weeks later, Christina Fate, a rally car navigator, was issued a challenge by Toyota: would she climb the wall? Christina accepted the challenge and then had to learn to climb. That’s right, she’s a novice and had to start from the very basics of climbing.

We want to applaud Christina…

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Toyota Promoting Young Driver Safety at TeenDrive365

Gaining good habits behind the wheel is easiest when you're just starting out, so Toyota is jumpstarting the process for both new teen drivers and parents alike with TeenDrive365. The program is a 2.5 hour seminar with classroom teaching and a hands-on driving test using virtual reality thanks to Oculus Rift technology. Take a look below to see how all participants walk away with a new respect for the open road:



If you…

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