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It's never been such a pleasure to "go green" in the Willamette Valley

With over 7,000,000 hybrid vehicles sold since the 90's, the Toyota brand has had a lot of time to perfect their recipe--and drivers all across Springfield, Eugene, Corvallis, and Roseburg, OR are noticing their success. If you've been considering going green and buying a new hybrid car or hatchback in the Willamette Valley, your decision has never been easier.

At Lithia Toyota of Springfield, we're excited to be able to offer a large and diverse selection of new Toyota hybrid cars and SUVs, ranging from the pint-sized Prius c to the massive and capable Highlander…

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Consumer Reports praises the Toyota Prius for fashion and function

 

It's hard not to notice that the 2016 Toyota Prius has made a few, ahem, minor upgrades to its once-modest exterior:

 
 

Lights. Push start. Action. #Prius

A photo posted by toyotausa (@toyotausa) on

But every inch of those upgrades came with subtle benefits. Because the newest generation of the iconic Prius is gearing up to be the most efficient yet.

In recent testing by Consumer Reports, the 2016 Prius hybrid was able to present a combined 52 mpg in real-world testing, busting the record that was previously held by the miniscule Honda…

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Toyota Builds Rock Wall in Times Square

If you know the Toyota brand, you know that it likes to get outside the box a little and do things differently than other auto manufacturers. Take its most recent endeavor: erecting a climbing wall in the center of Times Square, NYC.

The 120-foot wall was built and weeks later, Christina Fate, a rally car navigator, was issued a challenge by Toyota: would she climb the wall? Christina accepted the challenge and then had to learn to climb. That’s right, she’s a novice and had to start from the very basics of climbing.

We want to applaud Christina…

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Law Enforcement Turn to Hybrid Cars to Fight Crime

In this recent Super Bowl ad, the police need to use a Toyota Prius in order to catch bad guys who were outrunning them in another Prius.

The commercial is a work of fiction, but for the city of Arkadelphia, Arkansas, it is a true story.

The Arkadelphia Police Department used to use the iconic Crown Victoria police cruiser. These cars were beasts in their day -- big, tough, and muscular. All the things you look for in a police car.

When Officer Don Cleek heard they were replacing the old V8's with the Toyota Camry Hybrid, "I was dead…

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Avoid Pesky Pit Stops--The RAV4 Hybrid Runs on Less

Pulling over to fuel up on an already lengthy road trip is no fun at all. Unless you're also parlaying the pit stop into a bathroom break for you and your co-pilots, or are planning on stocking up on travel snacks, it can be frustrating to have to pull over when all you really want to do is get to where you're going in the most expeditious manner possible.

 

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