If you know the Toyota brand, you know that it likes to get outside the box a little and do things differently than other auto manufacturers. Take its most recent endeavor: erecting a climbing wall in the center of Times Square, NYC.
The 120-foot wall was built and weeks later, Christina Fate, a rally car navigator, was issued a challenge by Toyota: would she climb the wall? Christina accepted the challenge and then had to learn to climb. That’s right, she’s a novice and had to start from the very basics of climbing.
We want to applaud Christina…
